resume

alicia maness
email: huggybite@yahoo.com
phone: 415.269.5302

objective
Design elegant, efficient sites and print collateral that lead to positive customer experiences and higher sales.

experience

Freelance Graphic Designer
huggybite designs March 2005 - present
Work with a variety of corporate & independent clients to design, redesign, or maintain websites and print collateral.

Senior Production Coordinator, Creative Services
holdeverything.com, Williams-Sonoma Inc May 2004 - March 2005
Key creative player in launching the first e-commerce site for holdeverything:
Art directed designers, managed production and approval of 168 comps in 10 weeks.
Worked with IBM to establish creative workflow on new Websphere platform and logistics behind image uploads.
Designed homepages, category landing pages and emails to meet merchant goals and high creative standards.
Managed email campaigns: designed emails, collaborated with merchants and copywriters, coded final creative.
Trained and managed production assistant to prepare seasonal production of product information pages.
Developed articles for "tips and advice” content section.

Production Coordinator, Creative Services
potterybarn.com, Williams-Sonoma Inc September 2002 - May 2004, SF
Help manage design and production for a $5,000,000 per week e-commerce site.
Lead designer for site redesign: designed 25 user testing comps in three weeks; produced 106 final comps in 12 weeks.
Produced digital photo shoots: created shot lists, booked talent, art directed.
Managed asset deliveries: refreshed creative for major landing pages, routed deliverables for final approval.
Maintained creative calendar to provide high-level snapshot of seasonal creative strategy.
Oversaw digital wrapping system that enabled users to view products in all available fabrics and finishes.

Production Assistant, Creative Services
potterybarnkids.com Williams-Sonoma Inc August 2001 - September 2002, SF
Worked with creative, business and tech teams to prioritize and execute business initiatives.
Teamplayer in site redesign; produced 40 comps in 8 weeks.
Participated in Electronic Direct Mail design and routing process.
Assisted in creative refreshes, designing new templates and working within existing frameworks.
Ran database containing all copy & imagery for seasonal assortments.

Freelance Web Designer
aliciapatterson.com September 2000 - July 2001
Designed and coded independent marketing sites.

Group Leader World Learning Summer 2000, Italy
Led group of ten 17 and 18 year old girls on two month adventure in Italy.

Assistant Web Producer, Zoetrope.com
American Zoetrope, 1999 - 2000, SF
Strategized with 5-member team and worked directly with site founder Francis Ford Coppola to create thriving online
workshop environment for aspiring writers, directors, producers, actors, musicians, and visual artists.

Assistant Editor > Associate Editor, Zoetrope: All-Story
American Zoetrope, 1996 - 1999, NYC
Played key editorial and business roles in 4-person staff to launch and run a short fiction magazine founded by
Francis Ford Coppola. The magazine beat the New Yorker for the 2001 National Magazine Award for Best Fiction.
Solicited manuscripts from authors and agents; wrote rejection letters or recommended for higher consideration.
Assisted in circulation strategies: oversaw redesigns of subscription cards, analyzed renewal rates, tracked new subscribers.
Organized author readings: located venues and publicized events.
Hired, scheduled and managed interns from Columbia University and NYU.

education